About the Role :
- We are looking for curious, sharp thinkers who can turn knowledge into high-converting short-form promo content.
- Create short promos that sell ideas, insights, and transformation.
- This is not typical "script writing" — your job is to stop the scroll and make people think: "I need to know this."
Key Responsibilities :
- Write short promo scripts (15 60 seconds) for non-fiction content.
- Craft powerful hooks around:
- Money & wealth
- Psychology & human behavior
- Business & success stories
- Real-life case studies
- Turn complex ideas into simple, addictive narratives.
- Write ad copy and multiple variations for performance marketing.
- Experiment with approaches such as curiosity gaps, contrarian insights, and "hidden truth" storytelling.
- Analyze performance data and improve content based on results.
Who We are Looking For :
- Freshers / recent graduates (any stream).
- Strong Hindi writing skills (required); basic English understanding.
- Natural curiosity about money, success, psychology, and real-world stories.
- Ability to simplify complex topics into engaging content.
- Strong sense of what makes someone click, watch, and learn.
- Interest in content, marketing, and storytelling.
What Good Looks Like (Examples of Thinking)
- "Why 90% of people stay broke even after earning well"
- "This one habit made him a millionaire before 30"
- "The psychology trick billionaires use to control decisions"
- "He failed 17 times... then built a 7 71000 crore company"
You should be able to turn ideas like these into scroll-stopping promos.
Bonus Points If You
- Follow creators in business, finance, or self-growth.
- Enjoy breaking down case studies, biographies, or real-world stories.
- Have written threads, captions, or scripts before.
- Understand Indian mass audience mindset (Tier 2/3).
What You will Gain
- Real experience in performance-driven content writing.
- Learn how content directly impacts installs and revenue.
- Exposure to growth marketing and consumer psychology.
- Fast-track opportunity for a full-time role.
About Us :
Founded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”.
We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry.
Android App: Google Play iOS App: App Store
LinkedIn: KUKU
Ready to make an impact ? Apply now !Required Skills
storytelling
Non-Fiction
content
promos