Kuku FM is India's leading audio OTT platform, delivering audiobooks, courses, and original shows across 6+ Indian languages to millions of users. The role is to own content strategy, quality, engagement and creator-first output on Kuku FM.
What You’ll Do
Content Strategy & Vision
- Build the content vision and editorial strategy across formats (audio stories, books, shows).
- Define long-term content goals, category plans, and KPIs.
- Forecast trends in audio consumption and shape content roadmap.
Content Creation & Quality
- Build and lead large content teams (editors, writers, producers, creative directors).
- Drive excellence in storytelling, language quality, structure and engagement.
- Set world-class processes for ideation → production → review → publishing.
Creator & IP Growth
- Recruit and guide high-impact creators, voices and partners.
- Own creator relationships, incentives, and quality benchmarks.
- Build franchise IPs and high-engagement series.
Content Performance & Insights
- Use data and audience signals to refine thematic focus and formats.
- Improve retention and repeat listening via content choices.
- Work with analytics to optimize content ROI.
Cross-Function Collaboration
- Work closely with Product on recommendation, discovery and personalization.
- Enable Marketing with strong content hooks for campaigns.
- Link Content, Data and Tech to improve user experience.
Who You Are
- 10+ years of experience in content leadership (OTT, digital media, publishing, audio/video).
- Strong editorial sense + track record of building content franchises.
- Experience leading large teams and scaling content ops.
- Good understanding of audience trends and analytics.
- Entrepreneurial experience is a plus.
Success Looks Like (12 months)
- Clear content vision, structure, and hit IPs in the market.
- Improved engagement metrics (listens / completion / repeat plays).
- Strong creator ecosystem and content calendar discipline.
About Kuku
Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture and history to the world with a firm belief in “Create In India, Create For The World”.
We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Guru, Kuku FM, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry.
📱 Android App: Google Play
📱 iOS App: App Store
🔗 LinkedIn: KUKU
📢 Ready to make an impact? Apply now!